It Begins as a Vision

Every creation begins as a vision, formed quietly in the mind, guided by intuition, and shaped by intention. This is the story of Danielle and Prime Beauty Society, and of how vision becomes experience.

Before bringing Prime Beauty Societyto Denver, Danielle began her career in New York City at Aveda SoHo, where she was immersed in high-touch client care and holistic beauty practices. She continued her education internationally at the Vidal Sassoon Academy in London, refining her skill in precision haircutting and structured color design. Danielle later worked in a fast-paced, editorial-driven environment at Frédéric Fekkai’s Fifth Avenue flagship salon, assisting leading celebrity colorists and makeup artists at the highest level of the industry.

Her technical specialization deepened at the L’Oréal Professional SoHo Academy, where she earned her Balayage Certification under Nancy Braun, a pioneer of modern balayage. Today, Danielle is recognized for her expertise in natural, dimensional balayage, known for creating seamless blends, soft grow-out, and color that enhances the individual.

During her undergraduate years, Danielle underwent multiple major surgeries, an experience that profoundly reshaped her understanding of the body, recovery, and the nervous system. Navigating intensive medical care while completing her studies heightened her awareness of how stress, environment, and sensory input influence healing and self-perception. This period became a quiet but powerful influence on her philosophy of beauty as restoration, not performance.

Today, Danielle’s approach blends European technique, Fifth Avenue craftsmanship, and a neuroscience-informed understanding of rejuvenation. Every Prime Beauty Society service is designed to do more than enhance outer beauty, it creates a calming, dreamlike environment where clients can reconnect with balance, confidence, and presence.

Her passion for education and her curiosity about the mind–body connection continue to shape Prime Beauty Society mission, drawing inspiration from nature, physiology, and intentional design.

With a dual Bachelor of Science degree in Biology and Psychology from the University of Colorado Denver, earned with Honors and Distinction, Danielle brings an academic foundation in organic chemistry, neuroscience, and human perception into every detail of Prime Beauty Society. From the atmosphere she curates to the flow of each appointment, every experience is designed with intention.

Danielle T.
Founder & Creative Director

Balayage Specialist, Prime Beauty Society LLC.