Hi, I’m Danielle Elizabeth. I began my journey in beauty school at SoHo Aveda in Lower Manhattan, NYC, in 2012. Soon after, I attended Vidal Sassoon courses in London, UK, including ABC Colour and ABC Cutting.

With this experience and a passion for education, I became a color assistant at Frederic Fekkai at their flagship location. From there, I branched out on my own, moving to Charlotte, NC, where I began building a successful clientele. During this time, I became L’Oréal certified and additionally trained in balayage with Nancy Braun. I also attended in-person cutting and balayage courses at Jamison Shaw in Atlanta, GA.

In 2020, I followed my heart to Denver, Colorado, where I worked as an independent stylist. I am currently focused on advancing my skills in permanent makeup (PMU).

I hold a BSc in Biology and Psychology from the University of Colorado Denver and hope to one day develop an environmentally friendly product line, featuring biodegradable ingredients that are safer for our water systems and sustainable for long-term use. The ecosystems around us are essential for our future, so I aim to create products that are mindful and impactful.